Identifying your target market is crucial for effective book sales. We can help you to:
- Know your book: Understanding the content, genre, and themes of your book is essential for determining who your target market might be. We can discover the age group, interests, and reading level of your ideal reader.
- Conduct market research: Look for data on who typically buys books similar to yours, and consider the habits and interests of these readers. We can also use online surveys, focus groups, and social media analytics to gather information about your potential readers.
- Analyze your competition: Look at the books in your genre, and consider who their target market is. This can provide valuable insight into your own target market and what they are looking for in a book.
- Define your target market: Based on the information gathered, we can define your target market by creating a profile of your ideal reader. This should include demographics such as age, gender, education, and location, as well as interests and reading habits.
- Consider your marketing strategy: Once we have identified your target market, we can learn how you will reach them. We can use social media, book clubs, or other forms of advertising to connect with potential readers. Knowing your target market will help you make informed decisions about how to reach them effectively.
- Test and refine: As we begin to market your book, we take note of who is responding and make adjustments to your target market profile as needed. This will help you to continually refine your marketing strategy and reach your target market more effectively over time.
Identifying your target market is an ongoing process, but by taking the time to understand who your ideal reader is and how to reach them, you can increase your chances of successful book sales.
Promotional Work
We have many different services for book promotions, and our customers can select from many promotional packages, which are offered as an alternative to the standard inclusions.
For titles we print and distribute, the standard inclusions are:
- A complimentary catalog listing which is promoted to thousands of bookstores, libraries, and other associated professionals in the book design industry.
- Submission to the State and National Libraries of Australia.
- Bibliographical details with Bowker-Thrope and Ingram.
- Search Inside features on Amazon listings.
- A permanent listing on the Indigo Dragon website and satellite sites.
Optional extras include social media page creation, YouTube channel, promotional video, and your own WordPress website package (including graphics, 12-month hosting, domain name, and extras such as SSL certificates and website security. If you choose not to purchase any of our in-house multimedia promotional packages, we strongly recommend that you set these up yourself as the book industry is vigorously competitive, with millions of books being published each year – it’s vital to ensure that your product stands out and has enough presentation to reach all your prospective readers.
These packages are subscription services, which incur a small monthly fee after their initial setup to cover the hosting and maintenance expenses.
We can also design business cards, flyers, and only promotional media you require – including videos and artwork.