Design
Graphic design is a crucial aspect of visual communication that combines elements of typography, imagery, and color to create visual representations of information, ideas, and messages. It is used in a wide range of fields, from branding and advertising to web design and packaging. Design is vital to business in today’s world because it establishes:
- Establishing brand identity: Graphic design plays a significant role in establishing brand identity by creating visual elements such as logos, typography, and color schemes that represent a company or product. These elements help to create a unique and recognizable look that sets a brand apart from its competitors.
- Communicating information: One of the primary purposes of graphic design is to communicate information effectively. Good graphic design presents information in a clear, concise, and aesthetically pleasing way, making it easier for the audience to understand and retain.
- Enhancing brand recognition: By using consistent graphic design elements across all forms of marketing and communication materials, a brand can establish recognition and familiarity with its audience. This can lead to increased trust and loyalty from customers.
- Engaging audience: Good graphic design can be eye-catching and visually appealing, which can help to engage the audience and hold their attention. Effective graphic design can also evoke emotions, such as excitement, joy, or inspiration, helping to create a memorable and impactful experience for the audience.
- Adding value: Graphic design can add value to a product or service by making it more visually appealing and attractive to potential customers. A well-designed product or packaging can set it apart from similar products, making it stand out and increasing its perceived value.
Graphic design is a fundamental aspect of visual communication that plays a significant role in establishing brand identity, communicating information, enhancing brand recognition, engaging the audience, and adding value to products and services. In today’s highly competitive and visually-driven world, it is vital to invest in good graphic design to ensure that a brand or product stands out and reaches its target audience effectively.
Indigo Dragon has various design techniques available, from digital matte painting and standard photographs to the commissioning of artwork specifically for your book. We can also provide marketing material in print or in video. After spending a decade in graphic design, if there is one thing we can be sure of, it’s the fact that customers really do judge a book by the cover, and selecting suitable cover material will have a substantial impact on a writer’s sales. In this regard, one needs to understand their readership demographic and target marketing demographic. We can help you do this and advise you on what sort of cover would have the most decisive visual impact in your chosen market.
Printing
Copies can be printed here or in one of our distribution partner centers in other countries. In the first instance, for overseas wholesale orders, we will attempt to arrange printing in the closest proximity to the business placing the order, as postage costs from Australia to other countries can significantly increase the author’s production costs. Orders within Australia and New Zealand will be printed in Australia.
We have various sizes for authors to choose from, ranging from standard-size paperbacks to visually orientated presentations and hardback binding. We can print in colour or standard grayscale/black and white. Paper can be selected from stand white and cream through to high-quality paper for images or newsprint for cheaper mass distribution. The paper and binding choices significantly impact printing costs, so we will consult with you on your options before printing the book to ensure the customer selects the most appropriate and cost-effective solution.