In the ever-expanding universe of social media, writers have a unique opportunity to connect with readers, fellow writers, and literary enthusiasts. Enter the 80/20 social media content rule, a strategic approach that can transform your online presence by emphasizing the delicate balance between providing value to your audience and self-promotion. In this article, we will offer advice on how writers can leverage the 80/20 rule to create a compelling and engaging social media strategy.
This involves using the 80/20 rule and applying it to online promotions and social media content. The 80/20 rule, derived from the Pareto Principle, suggests that 80% of your social media success comes from 20% of your content. For writers, this translates into a thoughtful mix of posts where 80% provide valuable information to your audience, and 20% is dedicated to self-promotion. In other words, you serve the audience; the audience does not serve you.
Most of your social media content (80%) should focus on providing valuable and relevant information to your audience. Share writing tips, book recommendations, industry insights, and thought-provoking quotes. This positions you as a valuable resource in your niche and fosters a sense of community as your followers look forward to content that enriches their literary interests.
Dedicate a significant portion of your content to sharing writing wisdom. Whether it’s advice on overcoming writer’s block, tips for character development, or insights into your writing process, this content serves as a treasure trove for aspiring writers and avid readers alike. By generously sharing your knowledge, you establish yourself as an authority in your field, creating a more engaged and appreciative audience.
Engaging in conversations is also another technique. The 80% rule isn’t just about posting content. It’s also about fostering conversations. Engage with your audience by responding to comments, asking questions, and participating in discussions related to literature and writing. This active engagement strengthens your relationship with your audience and provides valuable feedback that can shape your future content.
After this, you should concentrate on the 20% of material for marketing. While serving your audience is crucial, self-promotion is also a necessary component of any writer’s social media strategy. Reserve about 20% of your content for promoting your work. You can share snippets, updates on upcoming projects, reviews, or links to your published articles or books. This targeted self-promotion ensures that your audience is aware of your contributions and accomplishments without overwhelming them with constant promotion.
Attempting to be authentic is essential, and you should include a personal touch with your self-promotion content. Share the story behind your latest work, offer a glimpse into your creative process, or express gratitude for the support of your readers. Authenticity humanizes your brand and makes self-promotion feel less like advertising and more like a genuine sharing of your journey.
For writers navigating social media’s vast and dynamic landscape, the 80/20 content rule serves as a compass, guiding you toward a balanced and effective strategy. By prioritizing content that serves your audience, sharing valuable writing wisdom, engaging in meaningful conversations, and strategically promoting your work, you can create a social media presence that resonates with your audience and elevates your writing career. Embrace this rule, and watch as your online presence becomes a harmonious blend of generosity and self-promotion, creating a community that values your insights and creations.